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What Photos are Effective in Instagram

It through word form, voice, pictures, and videos that were used to dominate the media to share information, ideas, career interests and other forms of expression. Today, however, it is no longer through studios that these forms can be shared but into a domain that is more liberated which allowed anyone to communicate ideas in a faster manner and from any location. This made social media viable even though people are separated geographically for one reason or another. With social media, interaction is complete with visuals and texts, and people are able to share and take part with the goings on in a friend’s life. And because of this, business and their brands are competing to know how to use this present trend and benefit from it.

Instagram has now joined the fray of the social networks which connects people solely through the visual elements since it is the best way to capture and sustain the attention of people.

But in order to capitalize on this trend, brands need to master this type of social commerce.
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If you want to start a campaign on this social media known as Instagram, here are some content ideas that you can use. If you want to succeed in Instagram the elements of activity and spontaneity should be present. Even though you don’t have a high quality photo, what is important in this media is that you capture the emotion of the photo. The types of photos or videos that you can share can be about your new product, your new product in action, teasers or sneak peek of your new product before its official launch, behind the scenes photos or videos, events you have organized or attended, and others.
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If you are able to capture the emotion of your photo then it ceases to be a simple snapshot but it tells a story of the image. The more emotional the shot is, the more it appeals to our senses, and the greater the connection we feel towards it. If a picture conveys an emotion- whether it’s happiness, surprise, sorrow, disgust – and then you have succeeded.

In Instagram, you are provided with filters that allow you to enhance you photo’s look and style, but the trend has already reached its peak. People want photos and videos that are colorful, but relatively natural looking.

The hashtag is used in the media to be able to reach more people, encourage more engagement, and attract new followers. There are those who have messed up this wonderful tool. Their captions are often bloated with hashtags and many of which is not even relevant to the topic anymore.