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Steps Involved in Video Production. Video production is the process of creating a film of varying lengths such as a movie, song, and commercial video. The aspects that are involved in video production varies based on the nature of the video. The process of video production is grouped into three main stages namely pre-production, production, and post-production. Some of the tasks involved in video production include video editing, script writing, and cast selection. The quality of the video produced varies from one production company to another. The article herein elaborates on the different tasks that are involved in every video production stage. The pre-production stage is the beginning of the video production process. At this stage, there is no recording of the video but making arrangements for the shooting of the video. Some of the tasks that are carried out at this stage include cast selection, hiring of both video and crew members, and script writing. Once the script is written, it is subjected to editing and revision, and after that, the location where the video will be shot is selected. Videos that require capturing of films at different scenes, the scenes should be provided with proper lighting. The pre-production stage is followed by the production stage. The production stage is where the actual capturing of the films occurs. To have a smooth production stage you should ensure that all the pre-production tasks are completed. Hence, you should ensure that you have eliminated all the mistake in the script and the crew members are transported to the shooting location before so that you begin actual production. The crew and cast should be available in all the shooting location until the process is complete. After the video has been captured, then the process can proceed to the next stage.
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Post-production is the final stage of video production and is initiated after recording of the video. The stage involves several task such as video and audio editing, merging of videos shot in various locations, and addition of special effects to the video. The quality of the video can also be enhanced by incorporating images, music, and colors. The quality of the captured video is defined at this stage. Therefore, the video producers should pay more attention in handling all the aspects of this stage.
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There are many video production companies. The companies specialize in producing different kind of videos majority being commercial videos. Once the video has been produced, it must be marketed so that it can reach the target audience. The commercial videos should be able to make the customer choose to buy the product.